While Rihanna was helping Nivea out by being the face of the skincare company, Nivea helped Riri for being the sponsor for her "Loud" world tour last year.
A few months after the release of the campaign which stars Rihanna, the adverts have been deemed too sexy by the new head of Nivea's parent firm 'Beiersdorf'.
Stefan Heidenreich (that's the name of the new head) has shared his thoughts to German media about Rihanna being the face of the company, saying the advert starring Rihanna was 'a no go'.
'I do not understand how Nivea can be brought into association with Rihanna. Nivea is a company which stands for trust, family and reliability.'
Nivea board member Markus Pinger has other thoughts on Rihanna being the face for Nivea:
'Over the past 100 years, Nivea has been an iconic skin-care brand across the world. 'Rihanna is a music icon and her digital footprint will help us bring our anniversary celebration to consumers wherever they are.'
What do you guys think? Was Rihanna too sexy for Nivea's campaigns?
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